FTC shoots holes in donut diet. (Capital Watch).(files suit against diet product for its misleading radio ads)(Brief Article)

Broadcasting & Cable, December, 2002

We knew it was too good to be true. The FTC has filed suit against a diet product that claimed in radio ads that it would take off pounds effortlessly (without diet or exercise) while allowing its customers to eat pizza, beer, tacos, nachos, cheese grits, and donuts." According to the FTC, which has pledged to crack down on diet scams, the 30- and 60-second radio spots for Body Solutions products had been running on 650 stations in 110 markets.

The commission said the product was being marketed primarily through deceptive radio ads, many using DJ endorsements. "Typically, the ads were read by local radio personalities who purportedly used the product and were presenting their personal experience," the FTC said. Texas and Illinois are among a number of...

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