Chrysler ends Martha deal. (TV Buyer).(Chrysler Group ends ad deals with Martha Stewart magazine and TV show)(Brief Article)

Broadcasting & Cable, January, 2003

Chrysler Group last week terminated its ad agreements with Martha Stewart's magazine and TV show, Martha Stewart Living The carmaker is already using its Web site to talk up its recently signed ad spokeswoman, singer Celine Dion.

Touting Dion as "the new voice of Chrysler," the automaker said she will sing an original song in an upcoming TV ad. The campaign also will feature print and Internet elements, personal appearances, consumer promotions and dealer tie-ins.

The only reference to Stewart is on the "Chrysler & Martha Stewart Living" area of its Web site, where Chrysler cited her "Helpful Hints for Road Trips."

Various news media last week reported that Chrysler and Stewart had ended their year-long contract. Stewart has been...

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