Media Industry
Industry: Email Alert RSS FeedToyota Motor Sales USA. (Hot Spots: Accounts).(appoints Zenith Media as ad agency)(Brief Article)
Broadcasting & Cable, January, 2003
TOYOTA MOTOR SALES USA has named PUBLICIS GROUPE'S ZENITH MEDIA, NewYork, to handle media for its upcoming youth-oriented model, the Scion. Scion is expected to debut in June in California, with a national launch set for 2004. Independent agency ATTIK, San Francisco, handles Scion's creative account. Billings are estimated at $50 million-plus.
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