Sony aims to change broadcast workflow. (NAB Preview).(unveils optical disk product line)

Broadcasting & Cable, February, 2003 by Kerschbaumer, Ken

Sony officially ended its streak of relatively quiet NAB product introductions last week with the unveiling of its optical disk product line. "These products are designed to change the way workflow runs in station operations," says Alec Shapiro, Sony vice president, marketing communications.

The optical-disk system is expected to attract the most attention at Sony's NAB booth in April. Using blue-laser technology (not Sony's Blu-Ray as reported in Top of the Week last week), the new optical-disk system is capable of reaching the data rates required for professional- quality recording. HIGHER THROUGHPUT Blue laser allows up to 27 GB to be stored on each layer of the disk, and throughput is up to 144 Mb/s thanks to a cartridge case that has...

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