Cold weather, hot ratings. (Sweeps).(bad weather helps increase ratings for syndicators)(Brief Article)

Broadcasting & Cable,  February, 2003  by Albiniak, Paige

Tags: Dr., Games, NBC, Paramount, TVs

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Cold weather helped syndicators for the week ended Jan. 26, as people stayed indoors to avoid the freeze that hit the eastern half of the U.S., and stayed at home to keep warm on Martin Luther King Day. As a result, TV usage levels and ratings shot up.

Several shows started the February sweeps with season highs, including King World's Dr. Phil at a 5.4 rating, only two-tenths of a Nielsen ratings pointless than the syndicator's top talker, Oprah, which at a 5.6 declined 2% week-to-week. Dr. Phil also started last week out with a bang, scoring a 5.9 rating/15 share in the ...

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