Media Industry
Industry: Email Alert RSS FeedAsk Rita gets a jump start. (Talk Strip).(Litton Syndication launches Rita Rudner show)
Broadcasting & Cable, February, 2003 by Albiniak, Paige
At the request of the four ABC owned-and-operated stations that bought Ask Rita, Litton Syndications launched the strip last week to give them a program to eventually lead out of ABC's news late-night network talk show, Jimmy Kimmel Live.
On Ask Rita, comic Rita Rudner and a panel of celebrities take questions and answer with glib one-liners as well as giving some real advice. So far, Litton has taped 28 shows that included Rudner and guest panelists Steve Martin, Dennis Miller, Howie Mandel, Heidi Fleiss, Ten Garr and Emily Proctor.
"With four witty stars competing for one-liners, it's a fun, fast show," says David Morgan, president and CEO of Litton, based in Sullivan's Island, S.C.
Litton launched Ask Rita on Jan. 27, much earlier...
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