Cable honchos gauge war's effect on ads. (Programming).

Broadcasting & Cable, March, 2003 by Albiniak, Paige

The war in Iraq is not likely to affect television advertising the same way the events of 9/11 did, some cable programming chiefs predicted at a Los Angeles luncheon last week. In fact, it could mean more business for cable. In the first days of the war, broadcast networks are expected to go wall-to-wall with news coverage, bumping planned advertisements.

But that means advertisers could come to cable networks that are programming as usual, said Billy Campbell, president of Discovery Networks. Garth Ancier, executive vice president of programming for Turner Broadcasting System, said this situation is different from that of 9/11 because that was such a flagrant attack on Americans, it would have been inappropriate to quickly return to airing...

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