Media Industry
Industry: Email Alert RSS FeedIn Reality, it was the weirdest sweeps ever: Fox wins 18-49, CBS takes total viewers. (Programming).
Broadcasting & Cable, March, 2003 by Albiniak, Paige
After a February sweeps that CBS President and CEO Leslie Moonves characterized as "perhaps the craziest in show-business history" Fox claimed its first 18-49 win in its 20 years on the air, toppling NBC from its 18-49 perch for the first time since February 2000.
The final score: Fox 5.6 to NBC 4.8. CBS took third in the demo with a 4.2, propelled by the Grammys last Monday night. ABC came in close fourth at 4.0.
"Fox showed a great deal of network strength fueled by Joe Millionaire and American idol," said Sandy Grushow, chairman of Fox Television Entertainment Group. "Fox is the only network with two big hits on its schedule. Both series were incredibly saleable and incredibly profitable."
CBS NABS TOTAL VIEWERS
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