Media companies endorse U. Mich. affirmative action. (Capital Watch).(University of Michigan)

Broadcasting & Cable, March, 2003

Sixty-four of the largest U.S. companies, including NBC parent General Electric, and nearly 20 other media companies urged the U.S. Supreme Court to uphold the University of Michigan's affirmative-action policy last week. In friend-of-the-court briefs, the companies argued that racial and ethnic admission policies ensure diversity of an educated work force. Employee diversity is particularly important for media, wrote 18 companies, including LIN Television, Hispanic Broadcasting, Emmis Communications, Radio One, and Yankees Entertainment and Sports Network because a diverse employee pool enriches debate on public issues.

Besides affecting affirmative action, the court's ruling is expected to influence possible legal challenges to the FCC's new...

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