Big Blue eyes broadcast: Digital Media Center uses combo of servers/tape for storage. (Marketplace).(IBM; National Association of Broadcasters convention)

Broadcasting & Cable, March, 2003 by Kerschbaumer, Ken

It's not an established name in the television business but IBM will attempt to make some noise at NAB with a new digital media center that Big Blue believes will be attractive to broadcasters looking to lower the costs associated with deploying computer-based storage systems. The Digital Media Center for Broadcaster (DMC) uses a combination of server and tape-based storage.

Dick Anderson, IBM general manager of global media and entertainment business, says the system is priced lower because it is based on technology designed for the IT industry, an area that is much more competitive than the traditional broadcast market. "Proprietary systems in the broadcast market have resulted in a higher cost of storage," he says. "One of the things we're trying...

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