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Industry: Email Alert RSS FeedNBC cheers for arena football: attendance is up 25%, and viewing is on track. (Programming).
Broadcasting & Cable, March, 2003 by Romano, Allison
March certainly is madness for television sports. While ABC touts its pro basketball, golf heats up, and CBS waits greedily for college basketball's "March Madness" tournament to start, NBC is pleased with its own modest winter sports entry, the Arena Football League. Six weeks into the indoor football league's 22-week season, NBC is praising the new partnership.
"The plan was that this would grow slowly," says NBC Sports President Ken Schanzer. "There were doubters before the season, and people are coming back and saying it made sense."
Arena football makes sense for NBC because it's low-risk. While Arena Football's Nielsen marks--an average 1.5 rating so far--don't measure up to initial ratings for the failed XFL football league, the AFL isn't...
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