New gear targets smaller markets: prices drop for digital newsrooms, editing equipment. (Road to Nab: Newsroom Operations).(manufacturers may change pricing strategy for local TV)

Broadcasting & Cable, March, 2003 by Kerschbaumer, Ken

Manufacturers of digital newsroom are about to make the migration into DMAs smaller than the top 25 in a big way with newsroom and editing systems that offer the return on investment demanded by smaller stations. "We are already seeing efforts by the major suppliers to put nonlinear editing and central-storage solutions into a configuration that works in markets smaller than the top 20," says ParkerVision Vice President of Business Development Matt Danilowicz.

"It seems highly likely that more vendors will be tempted to follow the approach of the Associated Press, which prices its offerings based on market size rather than simply based on material costs." Whether other manufacturers adopt that pricing strategy remains to be seen, but today's reality...

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