Peacock lends Access a claw. (Advertising).(NBC Enterprises offers affiliates extar 30 seconds of ad time)(Brief Article)

Broadcasting & Cable, April, 2003 by McClellan, Steve

NBC Enterprises is giving affiliates an extra 30 seconds of ad time to sell in Access Hollywood through April, NBC sources say. Stations are losing money because of the decline in ad sales due to the war in Iraq, so the syndicator added the 30 seconds to the barter time already included in the show to help the stations carrying the show.

NBC isn't giving up any revenue because it is taking the time out of production, not from existing ad time. Thanks to the access in Access, some of those spots will be worth even a little more. Stations get more money for ads sold in access than in other day-parts--anywhere from $500 to $10,000 more, depending on the market. Access Hollywood (at right) airs in the pricier daypart in just under half the country.