TBWA snags Pennzoil account. (Hot Spots).(Brief Article)

Broadcasting & Cable, April, 2003

PENNZOIL's creative-account review, which had recently dwindled to the final four agencies, has concluded with INTERPUBLIC GROUP OF COS.' TBWA/CHIAT/DAY the victor of the account, estimated at $20 million-plus. Interpublic and OMNICOM GROUP had two contenders apiece in contention to the end.

DEUTSCH, Los Angeles, and THE MARTIN AGENCY, Richmond, Va, are under Interpublic's corporate umbrella, while TBWA/Chiat/Day Playa del Rey, Calif., and the Pennzoil incumbent Austin, Texas-based GSD&M are under Omnicom's. GSD&M is said to be retaining the estimated $20 million Pennzoil media-buying and planning account.