Teens bored with reality but not with Idol. (Top of the Week).(Brief Article)

Broadcasting & Cable, May, 2003 by Albiniak, Paige

Bolt Inc., a teen-targeted online community, says 13- to 24-year-olds are getting "sick" of reality TV, unless it is American Idol, and prefer sitcoms to reality. That's according to an opt-in online survey of 512 of its members (with a margin of error of [ or -]5%). According to Bolt, which released the survey in advance of the upfronts for clients including Nokia, Dr Pepper, Pepsi, Gillette and P&G, 68% of those surveyed said they are tiring of reality programs.

But the survey also found that 91% said they plan to watch the return of Fox's American Idol next year; half said they expect to watch even more reality TV next year than they do now. MTV's The Osbournes is the favorite reality show of this audience, Bolt says, followed by Idol, MTV's Real...

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