Weather Channel goes local.(streaming video service via RealNetworks )(Brief Article)

Broadcasting & Cable, June, 2003 by Kerschbaumer, Ken

The Weather Channel's own Web site, weather.com, is known to millions as a way to get quick updates on weather conditions. But, if it's broadband-delivered localized video forecasts that viewers want, The Weather Channel sends them elsewhere, to Yahoo! Platinum, AOL Broadband and, as of last week, RealNetworks.

"We see us building more relationships over time," says Jody Fennell, Weather Channel vice president, broadband and mobile services. "It's really expensive to produce video content for the Web compared to producing it for the cable channel, and there hasn't been a very compelling revenue case for it until today" Each day meteorologists Eboni Deon and Paul Emmick shoot 75 local weather forecasts applicable to 80% of the nation and another nine...

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