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Industry: Email Alert RSS FeedCampaigns. (Hot Spots).(Nike signs LeBron James to endorsement deal)(Brief Article)
Broadcasting & Cable, June, 2003
NIKE stunned many in the ad business with last week's endorsement deal for high school basketball phenom LEBRON JAMES. The 18-year-old's multi-year deal, reportedly worth $90 million, was sparked in part by the likelihood that he will be the No. 1 pick in next month's NBA draft. The deal is bigger than those of more established NBA stars like ALLEN IVERSON (who has a $60 million Reebok deal) and just behind Nike's $100 million-plus endorsement deal with golfer TIGER WOODS.
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