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Industry: Email Alert RSS FeedCNN says it's serious about election coverage.(Top of the Week)
Broadcasting & Cable, October, 2003 by Romano, Allison
CNN kicked off its own campaign last week in New York, trotting out its star anchors and correspondents for media buyers and advertisers to preview its coverage plans for the 2004 presidential race.
The news net's top stars--from the colorful Crossfire cast to anchors Lou Dobbs, Wolf Blitzer and Paula Zahn--turned out to share their election predictions and hype the net's "America Votes 2004" coverage. (NewsNight anchor Aaron Brown was a no-show.)
CNN execs sold the cable network as the elder statesman of cable news, crowing about their organization's breadth of experience.
"Over the past 24 years, we have proven that we are the network of record for covering this process," said Executive Vice President of Ad Sales Greg D'Alba. "We...
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