Encoda gets flashy.(Focus)(Encoda Systems integrates an online customer relationship management system from Salesnet into its Media Exec CRM package)

Broadcasting & Cable, November, 2003 by Kerschbaumer, Ken

In recent years, competitors of Encoda Systems have attacked the manufacturer of traffic, billing and automation systems by saying its core technology was outdated. Today, Encoda is battling that criticism by integrating an online Customer Relationship Management (CRM) system from Salesnet into its own Media Exec CRM software package.

"This is the first of many steps in updating and unifying our technology," says John Sorensen, president of Encoda Systems Broadband. "It's a Dotnet application and represents the leading-edge direction we're heading in with our new products." The Media Exec system is currently aimed at TV stations and smaller cable MSOs and will be offered to larger companies in about three months. The PC-based system is designed for...

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