Media Industry
Industry: Email Alert RSS FeedA new weapon for grabbing viewers' attention.(Focus)(Equity Broadcasting and Spinner Network Systems are launching a new system)
Broadcasting & Cable, November, 2003 by Kerschbaumer, Ken
Equity Broadcasting and Spinner Network Systems are launching a system that they believe provides advertisers with a new way to enhance their message and stations with a new way to enhance revenues.
The system creates a one-sixth strip below a commercial where the advertiser can write text messages providing additional information. For example, a pizza chain or retailer can use the area to tout specials at a specific franchise.
"The client can position the text and choose the font, styles, colors and any other logos," says Steve Soldinger, Equity Broadcasting vice president, television.
Equity is using the system at five stations: KWBF(TV) Little Rock, Ark.; KFDF(TV) and KPBI-TVFayetteville, Ark.; WPXS(TV) St. Louis; and KTWU(TV)...
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