Wheel turns blue. (Wheel of Fortune to market Blue Cash).(Syndie Insider)(Brief Article)

Broadcasting & Cable, December, 2003

King World's Wheel of Fortune is partnering with American Express to market Blue Cash, a card product that gives consumers up to 5% cash back on their purchases. Sony Pictures Digital Networks, a division of Sony Pictures Digital, put together the deal. Wheel of Fortune is produced by Sony Pictures Television and distributed by King World.

As part of the marketing effort, syndication's top-rated show will offer viewers a chance to win $5,000 each night of the promotion, which started Dec. 8 and runs through Dec. 19. Each night, Wheel will give the money to five viewers who watch the show, log on to www.wheeloffortune.com and correctly solve that day's bonus puzzle. The week of Dec. 15-19, viewers will see a custom-designed blue set, with a Blue Cash wedge on...

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