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Industry: Email Alert RSS FeedNBC shifts lineup to serve Apprentice.(Top of the Week)
Broadcasting & Cable, January, 2004 by Albiniak, Paige
Mega-developer Donald Trump may own half of Manhattan, but his hit show The Apprentice was driven off its Wednesday real estate by Fox's American Idol.
After viewers departed Apprentice in droves for Idol last Wednesday, NBC late last week decided to rearrange much of its schedule to get its best ratings opportunity for The Donald and to shore up Thursday night against CBS's coming Survivor: All-Stars.
Starting this week, The Apprentice will air Thursdays at 9 p.m. ET against CBS's top-rated CSI and following Friends and Will & Grace. Scrubs, which had been leading out of Will & Grace, will move to Tuesdays at 9:30 p.m., bumping Happy Family to 8:30 p.m., following Whoopi. The Tract Morgan Show moves to Saturdays at 8 p.m., a.k.a. ratings...
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