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Industry: Email Alert RSS FeedNFL Net plans Super Bowl blitz.(Top of the Week)
Broadcasting & Cable, January, 2004 by Romano, Allison
With about two weeks until the Super Bowl, the NFL Network is rolling out a major marketing campaign aimed at boosting consumer awareness and, it hopes, driving more distribution.
The channel's message is simple: The Super Bowl may spell the end of the season, hut, on NFL Network, "The season never ends."
The centerpiece of the campaign be a 30-second spot during the game on CBS and a national radio spot. The TV spot comes out of the league's inventory of ad time. That's primo promo space: Other advertisers have forked over $2.3 million per spot to advertise in the game. (Ads have also been running in Fox's and CBS's NFL games since mid October.)
Inside Houston's Reliant Stadium on Super Bowl Sunday Feb. 1, the NFL Network Hill...
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