Sizing up the market.(Guide to NATPE 2004)

Broadcasting & Cable, January, 2004

NATPE is almost upon us, but the list of new first-run shows available for purchase remains short. The majors are mainly cleared--NBC Enterprises' The Jane Pauley Show, Paramount's The Insider, Twentieth's On Air With Ryan Seacrest, which launches today--while the laggards have some catching up to do.

Universal still hasn't assigned names to its two shows, which at press time remained the Untitled Jennifer Lopez Project and the Untitled Lifestyle Project. Although the business no longer revolves around the NATPE marketplace, it's getting a little late in the game for launching shows. Sony has been very focused this year and is bringing two new first-rtm shows to NATPE: Life & Style and Pat Croce: Moving In. So far, the syndicator has announced no...

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