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Industry: Email Alert RSS FeedNAB explores UK's Freeview DTV success.(the National Association of Broadcasters is looking at Freeview)(Company Profile)
Broadcasting & Cable, January, 2004 by Eggerton, John
Hoping to find a viable business model for broadcast digital TV, the National Association of Broadcasters is taking a long look at Freeview, the multichannel DTV service that has taken root in Britain. NAB Joint Board Chairman Phil Lombardo ordered the fact-finding effort after a meeting with Granite Broadcasting President Stuart Beck.
"We talked about the fact that we ought to really look at this, see what they're doing over there and see if there is any applicability over here," Lombardo says. Freeview is a consortium of the BBC, News Corp's BSkyB, and transmitter manufacturer Crown Castle. Launched in October 2002, Freeview offers up to 30 video channels and 15 audio channels. By July, it had 800,000 subs and was signing new ones on at the rate of...
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