Avid acquires German firm NXN software.(asset management)(Brief Article)

Broadcasting & Cable, February, 2004 by Kerschbaumer, Ken

Digital asset management continues to be an area of growing importance in an industry moving to digital technology, and Avid took steps to address its own needs with the acquisition of Munich, Germany-based NXN Software AG for $44 million cash. According to Avid President and CEO David Krall, the company was looking to external applications that would emerge and help Avid strengthen its own product line.

NXN's Alienbrain digital asset management system, which has found increasing popularity, particularly in the 3D-graphics area, was seen to meet Avid's needs. "It's very robust and time-tested, and there is even one customer who is using it with 1,200 seats," according to Krall. "So it has scalability, and we believe it can cross specific industry...

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