Media Industry
Industry: Email Alert RSS FeedThomson targets HD production: products for NAB seek to capitalize on emerging market.(Technology)
Broadcasting & Cable, February, 2004 by Kerschbaumer, Ken
A new version of "TV Station in a Kit" and other products among Thomson's wealth of NAB product introductions will be looking to take advantage of what promises to be a growing market this year: HDTV production. "In 2003, 30% of our revenues came from HD products," says Jeff Rosica, vice president, worldwide strategic marketing and business development.
"We're committed to the SD world, but the move to HD and multiformat products has been quite significant." The HD kit starts at under $370,000, pricey compared with standard-definition options, but the company believes the benefit of the bundled approach will make it attractive to broadcast stations and production facilities. "This allows HD to get down to local stations because it has a lower...
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