Media Industry
Industry: Email Alert RSS FeedBy design: ABC bets on extreme home show in prime time.(Lifestyle programming: special report)(American Broadcasting Companies)
Broadcasting & Cable, March, 2004 by Romano, Allison
Set out the good china. When ABC puts a home-redecorating show in prime time, it's clear lifestyle programming--a thriving genre on cable--has earned a seat at the table. ABC's Extreme Makeover: Home Edition follows the success of TLC's Trading Spaces and countless HGTV shows. The difference is, on a big broadcast net like ABC, size matters. More than 10 million people tune in for the tips.
Lifestyle shows, loosely categorized as a program where a person or a living space is "transformed," are a staple on cable, morning shows, and syndicated talk shows. Prime time is another story. They've struggled to find a home both on broadbased cable nets and in broadcast. And the misses largely outnumber the hits.
"In a world of American Idols and Joe...
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