Evil descends on USA: cable net counts on crime thriller to anchor prime time.(Programming)

Broadcasting & Cable, March, 2004 by Romano, Allison

Crime. Punishment. And a sexy new star. But don't look to the broadcast nets for this hunka hunka burning bad. It's a cable exclusive. Touching Evil, a remake of a British crime thriller executive-produced by action star Bruce Willis and his partner Arnold Rifkin, lights up USA Network on March 12.

The timing couldn't be better. Things haven't looked good for USA since the World Wrestling Entertainment defected to Spike TV (then TNN) in 2000, taking a sizable chunk of the net's ratings with it. Touching Evil debuts on the heels of the third season of Monk, USA's wildly popular (at least by cable standards) detective comedy. And the off-net addition of Law & Order: Special Victims Unit gives USA a steady anchor in prime time.

"This completes our...

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