Swinging for the Fences: with cubs fever rising across the United States, superstation World's Greatest Network has a unique opportunity to show off how much it has changed.(WGN-TV Chicago)(Advertisement)

Broadcasting & Cable,  April, 2004  by Haley, Kathy

Tags: advertisement, cable, Comcast Corp., network, Tribune Co.

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On a Thursday evening in late February, hundreds of people gathered in a large tent in downtown Chicago. TV trucks hummed outside, ready to send live reports back to CNN, MSNBC, ESPN and a bevy of local stations. Inside, security guards, wires snaking from their ears, kept watch on the center of attention: a bulletproof plexiglass case containing a baseball.

Legions of fans already knew the ball's infamous history, which had begun in game six of the 2003 Major League Baseball playoffs. The Cubs, who appeared to be on the way to their first World Series since 1945, had been up ...

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