Clash of the titans.(In The Loop)(Brief Article)

Broadcasting & Cable, May, 2004

It's an aphorism to power centers like New York and L.A., and wherever Survivor is played: "It's not personal, it's business." But with NBC chief Jeff Zucker and CBS head Leslie Moonves, it's personal. And last January, Donald Trump joined the fray. He called Moonves "the most highly overrated person in television" during NBC's winter press tour.

Then he endured his share of potshots during CBS's sales presentation. The fierceness of the Moonves-Trump rivalry was in full bloom at last week's upfront in New York. During NBC's presentation, one taped skit had Trump assigning three NBC saleswomen the task of kidnapping Moonves (played by an actor) and luring him into submission by screaming, "Les, there's a reporter who wants to put your name in the...

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