Media Industry
Industry: Email Alert RSS FeedDream merchant: Rasenberger parlays cable ideas into viable networks.(The Fifth Estater)(Rasenberger Media)(Cathy Rasenberger)(Biography)
Broadcasting & Cable, May, 2004 by Higgins, John M.
Cable consultant Cathy Rasenberger thought she had heard it all. But this was the worst idea yet: Hooters restaurant chain wanted to start a channel. A porn channel? Nope. Hooters' execs see the restaurants as more than a place for leering men to buy chicken wings; it's where families go on vacation.
Most RecentMedia Articles
"They were thinking family programming," says Rasenberger, president of media consultancy Rasenberger Media. "I thought someone was pulling my leg." Did she take the fee? "I wouldn't even take the rest of the conversation." Fortunately, ...
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Business Articles
- How do I determine my retainer fee?
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo gallery—plus sign up today for spring 2009 to save $100.00
- Speak to a full-time practicing CLNC® consultant
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior
Sponsored by Merrill Lynch