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Industry: Email Alert RSS FeedDollars and scents.(perfume launched on All My Children )(Brief Article)
Broadcasting & Cable, June, 2004
ABC and Wal-Mart have teamed up. Come September, the giant retailer will shell out seven-figures to launch a perfume line to coincide with a faux fragrance touted on the ABC soap All My Children (star Susan Lucci, left). The perfume will be called All My Children's Enchantment, which means soap stars will plug it during in-store appearances.
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