Rainbow Media.(Brand Builder Awards)

Broadcasting & Cable, June, 2004

There's a lot more to Josh Sapan than people see. The Rainbow Media chief has his established networks, but he's also deeply involved with the nascent VOOM, the HD-heavy DBS service that is still looking for people to watch it.

Sapan's finesse and risk-taking persona in the cable industry might seem at odds with the sensibility of a poet, but lately he has been published in several poetry journals. An odd pairing? He considers the two interdependent: "It's all fundamentally about ideas, which occur organically."

The extraterrestrial territory Sapan is mining in his HD pursuits is not exactly without other pioneers, but his venture is a few steps ahead of the gang, he says. "Sure, there are others in the satellite business and still others...

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