Media Industry
Industry: Email Alert RSS FeedOf paramount importance: Moonves is reinvigorating the Viacom empire. Studio business just got hotter.(Strategic management of Leslie Moonves, media executive.)
Broadcasting & Cable, June, 2004 by Albiniak, Paige
Eight years ago, the legendary Grant Tinker told Los Angeles magazine, "I wouldn't want to be in his shoes. He's facing much worse odds than anyone has ever had." The former NBC chairman was talking about Leslie Moonves, who had just become president of CBS Entertainment.
Moonves deftly beat those odds and now has a new challenge: consolidating Viacom's TV production and syndication empire. With CBS, Paramount TV, and KingWorld under his control as Viacom co-COO, speculation is rife. What tremors will it cause in the industry? Who will sit in his royal court?
For openers, Moonves is expected to do for Paramount Network Television what he did for Warner Bros. Television and CBS: fight to put it on top.
He says he relishes the...
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