Mia or Kia?(Trio pop, culture, tv.)(Brief Article)

Broadcasting & Cable,  August, 2004  

Tags: Kia Motors Corp., NBC, network, Trio

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When your parent network doesn't include you in head count, it's time to worry. So fans of cult cable network Trio will shudder at NBC Universal's new sweeping carriage deal with DirecTV. NBC proudly added newly acquired USA Network and Sci Fi Channels, plus Bravo HD and the HD feeds of 10 NBC O&O stations into the mix. But Trio is missing in action.

That's a bad sign, as NBC execs consider whether the channel should live or die.

DirecTV accounts for 15 million of the pop-culture network's 18 million subscribers. If DirecTV isn't carrying it, kiss Trio goodbye.

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