Fore play.(Fast Track)(Brief Article)

Broadcasting & Cable, September, 2004

When the Masters golf tournament returns April 4-10, so will the spots. Four minutes of commercials will air in each hour. In addition, the Augusta National Golf Club is allowing 90 more minutes of TV coverage. The broadcasts on CBS and USA Network had been commercial-free since 2003, when Augusta released its three major corporate sponsors--Citigroup Inc., Coca-Cola and IBM--from their ad commitments.

The move was meant to relieve them from pressure exerted by the National Organization of Women, which wants the all-male-membership club to admit women. IBM will return, joined by Exxon, Mobil and SBC.