Media Industry
Industry: Email Alert RSS FeedBroadcast spot market softens.(Ebb & Flow)(Brief Article)
Broadcasting & Cable, September, 2004 by Grillo, Jean Bergantini
Could excessive political spending in the swing states be masking flat to down spending across other broadcast spot markets? According to various media buyers, while the political cash is flowing to battleground states, key categories, notably automotive and retail, are getting bruised by a downturn in consumer spending.
The New York market, for example, is soft. "Automotive sales are down," notes Colleen Gelber, SVP, local broadcast, PHD-New York. "People are scared to spend that kind of money, even with deep discounts. She notes that, although GM is spending freely, Ford and Chrysler buys are flat. Jean Pool, EVP/COO, Universal McCann LCI, adds, "We see Chrysler spending as down, with Ford flat and foreign auto up. I don't see the...
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