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Industry: Email Alert RSS FeedSony ad sales shakeup.(Breaking ...)(Brief Article)
Broadcasting & Cable, October, 2004
CULVER CITY, CALIF -- Amy Carney, senior vice president, advertiser sales, for Sony Pictures Television (SPT) will take over the advertiser-sales operation, and Barbara "Be" Argentino will direct "a new initiative" for the company, SPT President Steve Mosko is to announce Oct. 4. At press time, Sony was not specific about Argentine's new role, other than Mosko's statement that she's "uniquely qualified to lead our latest endeavor." Argentino joined Sony in 1994 and was named senior vice president in 1998.
Carney joined Sony a year ago from Univision Online.
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