Media Industry
Industry: Email Alert RSS FeedTracking TV content.(technology usage of Television broadcasting industry)
Broadcasting & Cable, October, 2004 by Kerschbaumer, Ken
The ABC Television Network will electronically track the U.S. airings of its TV promotions, and Buena Vista will track its content with the help of a digital watermarking system from Teletrax. The technology provides a persistent digital identity for content. Other broadcast groups and networks--including Tribune, Universal Domestic Television, Reuters Television and NBC News Channel--are already using Teletrax technology.
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