Props to Moonves and CBS.(The Robins Report)(Leslie Moonves)(Editorial)

Broadcasting & Cable, November, 2004 by Robins, J. Max

We're still recovering from the B&C Hall of Fame soiree at the Waldorf-Astoria. And through the haze of a wonderful night, I keep coming back to the remarks of one of this year's honorees, Les Moonves. Showman supreme, the Viacom co-president and CBS chairman was his usual self: off the cuff and direct.

"I remember when the magazine was called Broadcasting," he said. "Then it was Broadcasting & Cable. Now it's B&C. I just hope 10 years from now, it's not called C." Don't fret, Les--especially if you keep doing what you're doing. In the heat of November sweeps, as B&C Contributing Editor Brian Lowry notes [see page 36], the prime time race is razor-close: Less than 0.3 separates the Big Four among the all-important 18-49 demo. Yes, even once...

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