Media Industry
Industry: Email Alert RSS FeedOverlooking Horizon.(Open Mike)(Letter to the Editor)
Broadcasting & Cable, November, 2004 by Koenigsberg, Bill
Editor: Over the years. BROADCASTING & CABLE has garnered great interest, admiration and respect among the Horizon Media staff. One reason for that view was the thoroughness and balanced nature of your reporting with regard to the many complex issues facing our industry.
That view of your publication was grievously challenged when we received your Oct. 18 issue with the headline "Exclusive: The Only Guide to Media Buying Firms You'll Ever Need. We Rank the Top 10." Mr. Robins, hundreds of clients and billions of advertising dollars have entrusted their marketing analysis and media spending to firms outside the top 10 companies you mention. Firms like Horizon Media. MPG, Optimedia and others have earned the respect of their clients and the industry through...
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