Media Industry
Industry: Email Alert RSS FeedTelevision on demand defining the right programming mix: operators, content providers look to grow the VOD audience.(video on demand)
Broadcasting & Cable, November, 2004
As Television On Demand has evolved from transactional video-on-demand (VOD) offerings of movies and special events to encompass subscription video-on-demand (SVOD) and "free-on-demand" content, programming the on-demand platform has become a stiffer challenge. Cable operators are looking to provide the right mix of content to get viewers to first try television-on-demand and then return to participate in lucrative SVOD and transactional viewing.
And they are hoping that broadcast and cable programmers will partner with them to reap the full potential of the on-demand platform. One of the most experienced VOD programmers is Rainbow Media Holdings LLC, the Cablevision subsidiary that runs cable networks including AMC, Fuse, Independent Film Channel (IFC)...
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