Media Industry
Industry: Email Alert RSS FeedChosen ones: Trump at NBC, 'Model' at UPN.(Fast Track)
Broadcasting & Cable, December, 2004
The Apprentice finale was enough to give NBC the Thursday-night 18-49 crown last week, with a 7.8 Nielsen rating and 17 million total viewers. West Point grad Kelly Perdew will be Donald Trump's newest employee. UPN's surprise hit, America's Next Top Model, chose 19-year-old Eva Pigford as winner of the reality show produced by and starring model Tyra Banks.
Viewership of the finale topped the previous two editions, with UPN grabbing 6.5 million viewers and a 2.9 rating/8 share in adults 18-49.
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