Media Industry
Industry: Email Alert RSS FeedApple: small Mac, big Market: Mini may propel home-media PC sales.(Technology)(Apple Computer Inc.)
Broadcasting & Cable, January, 2005 by Kerschbaumer, Ken
Apple's latest home computer, the Mac Mini, is generating industry buzz ,as a new way to store and distribute audio and video content to TV, stereos and other devices. It is expected to kick-start the home-media-center market.
"The Mac Mini offers an easy-to-reach entry into the elegant world of Apple," says Jonathan Blum, a gadget guru for WPIX New York and contributing editor to Popular Science and Sync magazines. "It is the simplest way to deal with digital content."
Apple's edge is size. At only 2 inches tall and 6.5 inches square, the $499 Mac Mini can easily sit next to, below or even atop the TV set. And while Apple CEO Steve Jobs says the unit is not being pushed as a media-center computer, the market may pull it that way.
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