Media Industry
Industry: Email Alert RSS Feed'Apprentice', Stewart-style.(Fast Track)(television programs)
Broadcasting & Cable, February, 2005
Once Martha Stewart is out of jail, NBC will launch The Apprentice: Martha Stewart in prime time in the same format it uses for the Donald Trump version of the NBC hit. NBC Universal TV Group President Jeff Zucker, executive producer Mark Burnett and Trump announced the show in a joint press conference last week.
Stewart's show, like the Trump version, will be looking for an executive to work for her company, Martha Stewart Omnimedia. Zucker says work could start on the show while Stewart is still under house arrest (convicted for lying to federal investigators about a stock trade, she is in prison until March, then on house arrest through August). A 27-city casting tour for Trump and Stewart is under way.--P.J.B.
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