Raycom's digital vision: Panasonic, avid help improve newsrooms.(TECHNOLOGY)(Raycom Media Inc.)(Matsushita Electric Corporation of America)

Broadcasting & Cable, May, 2005 by Kerschbaumer, Ken

Raycom Media, the 17th-largest station group in the U.S., is the latest to overhaul its news operations with new digital hardware. Joining a handful of others hoping to scoop the competition with technology, Raycom newsrooms will be powered by Panasonic's P2 DVCPRO solid-state-based recording format.

A combination of Avid NewsCutter nonlinear editing systems, an Avid Unity video server and Panasonic gear will form the backbone for the 25 Raycom stations that have news departments. WXIX Cincinnati and WTVR Richmond-Petersburg, Va., will be the first to make the conversion this summer. "The new digital [formats like P2 and Sony's XDCam] only make sense if the station is prepared to move off of traditional tape-editing in the studio," says Dave Folsom,...

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