Under one roof: Rainbow Media expects new local sales division to raise its national stature.(LOCAL CABLE AD SALES SPECIAL REPORT)

Broadcasting & Cable,  May, 2005  by Winslow, George

Tags: advertisement, advertiser, affiliate, network, Rainbow Media

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Yes, local cable advertising continues to grow at a nice clip. But the number of ad-supported networks competing for the attention of advertisers and affiliates is also rapidly increasing. To stand out from the pack, Rainbow Media has taken an unusual step for a national programmer: to establish a local ad sales operation that will work with system operators to expand local ad sales for its AMC movie channel and WE: Women's Entertainment network.

Local cable ad sales jumped from $1.7 billion in 1996 to $4.3 billion in 2004 and are set to jump by 15% this year to nearly ...

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