Broadcasters join The WB 100+.(STATION TO STATION)(KBCA)(KMTF)(Brief Article)

Broadcasting & Cable, June, 2005 by Romano, Allison

Usually, the addition of a couple of new members to The WB 100+ station group--an almost entirely cable-based collection of affiliates in small and midsize markets--would seem routine. But the two stations joining The WB's roster signal another step in the network's drive to recruit broadcast stations. Dimension Broadcasting-owned KBCA Alexandria, La., started airing WB fare on June 1; in early July, Rocky Mountain Broadcasting Pax affiliate KMTF Helena, Mont., will switch over to The WB. Both are full-power stations, and they raise The WB's total of over-the-air outlets from six to eight.

As new FCC station licenses become available and existing stations make it known that they might be interested in swapping affiliation, The WB group is in the hunt for...