Ogden in charge: incoming Gannett stations chief experiments with new ideas.(NEWS & COMMENT)(Roger Ogden, Gannett Broadcasting Co.)(Interview)

Broadcasting & Cable, June, 2005 by Romano, Allison

After running KUSA Denver and four other Gannett-owned TV stations for six years, local-TV veteran Roger Ogden is being given oversight of the company's entire fleet. When current station-group chief Craig Dubow moves up to become Gannett's president/CEO next month (replacing Doug McCorkindale, who will remain as chairman), Ogden will become president/CEO of the 21-station Gannett Broadcasting Division. He spoke with B&C's Allison Romano about his plans to expand the company's existing TV business and cultivate new revenue streams.

With a soft national spot market, how are Gannett stations trying to stimulate ad sales?

You don't give up on national advertisers, but developing local businesses who are not traditional TV advertisers is critical....

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